Things journalists notice about tone of voice
Journalists notice tone of voice Pull out a voice recorder and people change They become a version of themselves Turn off the recorder and they go back to ‘normal’ ‘Was that OK?’ they ask? With hope in...
View ArticleThe Jack Nowell Brand, part 1
Jack Nowell is ‘the tattooed, rat’s-tail haired son of a Newlyn trawlerman’ Jack Nowell dropped out of the New Zealand tour to get his knee right Jack Nowell scored a try against Scotland Jack Nowell...
View ArticleForget Brand Sharapova. Remember Sugarpova
The whisper was that she was retiring But it turns out Maria Sharapova took the wrong drug It’s fitting given her brand status that she was allowed to control the news release Nike has dropped her, a...
View ArticleI’m with Nick on this one
“All the books we own, both read and unread, are the fullest expression of self we have at our disposal…With each passing year, and with each whimsical purchase, our libraries become more and more able...
View ArticleGolf and the Art of Trump
In 1987 one of the best selling business books of the year was The Art of the Deal by Donald Trump, which the man himself referred to with typical understatement as the second most important book in...
View ArticleWarning: Moderation taking place #AWEurope
Doing a panel session at AdWeek Europe on women in sport for Havas. Come and say hello. My head appears in this video. We’ll be discussing women & sports marketing tomorrow at #AWEurope with...
View Article8 things I wrote down while people pitched their sports tech ideas at me
I spent Tuesday evening hosting Sports TechPitch 4.5. Eight pitchers, three minutes each, five judges. The winner gets some industry kudos, exposure to some real life VCs and a bottle of something. The...
View ArticleWhy would you do a PR degree when you could do something interesting and useful?
I’ve long suspected that PR degrees are shit. So Jim Hawker’s piece is no great shock. The gist of Jim’s thing is, that the curriculum is outdated, particularly with regards to tech. I’d go further:...
View ArticleFighting the flab
The Wall Street Journal is rethinking how it tells stories. And how much space they give them. A memo leaked to Poynter gives the detail. Digitally, we will be requiring higher-quality stories much...
View ArticleAllardyce Lost – Unofficial Partner on the SportsPro podcast
Photo Credit: Cletus Awreetus Flickr via Compfight cc The post Allardyce Lost – Unofficial Partner on the SportsPro podcast appeared first on Unofficial Partner.
View Article
